Official Partner Programme

Become an Official Partner of THE WINE CASINO®

“My corporate clients love it, and private groups keep coming back!” – Niran M., Partner in Bangkok

What is the Licence Partnership?

License the blind wine tasting game to run your own sessions and events, with our brand, equipment and support behind you.

As an Official Partner, you receive a licence to use THE WINE CASINO® brand and game to organise tastings, private parties and corporate events for your own customers, and to resell our sets. You run your business your way; we provide the game, the brand and the know-how.

Who it’s for

  • Wine professionals and educators who run tastings
  • Wine bars, restaurants and wine shops looking for a signature experience
  • Event and team-building agencies
  • Wine tourism and hospitality businesses
Woman smelling wine during a blind tasting game

Schedule a meeting with us to discuss a partnership in your city.

What’s included

Marketing & visibility

  • Branded marketing templates for your promotion
  • Your business featured on our website as the Official Partner for your city
  • Customer enquiries from your area referred to you
  • The right to use the brand as “THE WINE CASINO® – Official Partner [your city]”

Onboarding

  • A personal onboarding session on running the game
  • Guidance on using the brand

Equipment & products

  • A Premium International set — yours to keep
  • An additional set of chips (5 colours)
  • 20% partner discount on all THE WINE CASINO® products, which you can resell at your own prices

Partner terms

Partnership terms are agreed individually, depending on your city and business. Contact us and we’ll send you the details.

How It Works

Group playing THE WINE CASINO along a long bar table

Step 1 – Apply

Tell us about your business using the form below.

Step 2 – Agree

We sign a simple licence agreement.

Step 3 – Onboard

Receive your equipment and complete your onboarding session.

Step 4 – Launch

Start running THE WINE CASINO® sessions and events, listed on our website.

Frequently Asked Questions

Is my city exclusive?

Our standard partnership is non-exclusive, and you are listed on our website as the Official Partner for your city. For partners with a strong local presence, we can agree exclusive rights for a city or region. Let’s discuss it when you apply.

How long is the agreement?

12 months, renewing automatically unless either side gives 30 days’ notice.

Do I own the equipment?

Yes. You keep it, and after the partnership ends you can still use it privately.

Can I run games without a licence?

No. Commercial use of the game and brand requires a partner licence.

Is it gambling?

No. THE WINE CASINO® is a tasting game played for points. Chips have no monetary value, and no money or prizes may be won based on game results.

What do I need?

Experience in hosting wine tastings, the licences required for your activity (such as serving alcohol where applicable), and civil liability insurance.

Host pouring wine for players at THE WINE CASINO table

Ready to talk?

Send us a message on WhatsApp or fill in the form below.